Tuesday, 9 February 2010

The iPad and Google Apps

I love the look of the iPad, Apple's latest creation but perhaps not for the obvious reasons. It certainly looks smart, appears to have a nice screen, is light and fast with a 10 hour battery life...so far so good. But I recall when the first iPhone came out too..I wanted one that very first day of course who wouldn't , a game changer in every way you can think of.. however I did not get the first generation iPhone because, frankly at 2G, I just know it was not going to work for me..far too slow, no applications I could use as such on the fly...

That all changed with the 3G of course which meant not just the thing moved a lot quicker but by then the App Store was in full flow and it meant we could really make use of the power and the interface and the sheer usability of it all..simply managed though iTunes...Result..

But for me the killer app as it were, was the access via Google APP for the iPhone to all my favourite Google Apps which I use every day to work on Gmail, Docs, Calendar Reader, Talk, Search,Maps, and the partner apps that I use for pleasure too, News, Photo's, Translate, You Tube. In practice this meant I had no need for a lap top at all..on the move it was all in my hand ( vagaries of the O2 network notwithstanding ) and with all day battery life too. .. Result number 2.

When the 3GS came out with even more speed, video, better camera, I was tempted it must be said.. and then crushed by O2's upgrade costs ..( Hint to O2- make it easy for me and I will stick with you.. )

And then the iPad fell to earth after months of rumour and for many of the fan boys driven almost to distraction by the wait for Steve Jobs latest, a massive blog fuelled hangover. No camera, no video, no multi-tasking ,no flash. I admit I was a bit disappointed too at the time ( the No flash thing I can take or leave as it looks like it is on a downward spiral with HTML 5 growing up ) looking as I was and am, for a business case I can present to SWMBO ( sorry that means- She Who Must Be Obeyed ) But my biggest disappointment was No Google App for the iPad, a symptom perhaps of the two great innovators of our time now at war rather than in bed together. Which is a shame as a iPad version of Google APP could be great app and real Must Have ( along with Google Voice Pluuzeeee for the iPhone ) . Perhaps Google will announce something nearer the actual launch date , in which case my Business case may begin to look promising.

But I still may be an early adopter and there are there are three things I have been struck with which may make the iPad a consumer ( if not Pro) success. Firstly, multi tasking on single consumer device is overrated. Having my movie or song interrupted by twitter is not cool ( although I am sure Apple can make this easy at some point..lack of multi tasking is a large back office OS problem for Apple, I suspect they have not solved that yet ). The big promise however is the usability and the metaphor behind the device. Think , no more desk top watching of movies or using a boring old work device ( lap top ) in a strange position in bed, or on the sofa, or on a plane or bus. Secondly , the sight of Steve Jobs relaxing in a chair for the iPad demo was a game changer in itself, perhaps the most appealing to consumers- the whole Internet ( plus my movies, music, books, and the magazines and newspapers to come ) may just tip the device and the format into a whole new world . Finally, it might be an easy entry price in the UK in which case it may find an early fit twixt iPhone and Mac. Here's hoping.

1 comment:

  1. Tony mentioned to me that you have a blog, so I checked it out! Interesting talking to the kids. I agree, they are not intimidated by technology at all. I have an "ancient" flip phone and Alex is on a mission to convince me that I need an iphone or Crackberry. Almost all of his classmates (11-12 y/o) have cell phones. Alex has an iphone and loves it - reward (bribery) for good grades. Many of his friends are already on facebook, and he'll likely sign up after his birthday... So, not much is different this side of the pond. When I need technological help, I ask Alex!

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